Azeroth Choppers Review

You might have noticed that I spend a lot of posts talking about motorcycles. I also spend a lot of posts talking about video games. Thus, it seems natural that I’d have an opinion on Azeroth Choppers, the web series that follows (some of) the Orange County Choppers crew as they make two bikes themed for World of WarCraft.

You’re right, I do have an opinion. Buckle up (or put your helmet on, since motorcycles don’t have seatbelts) and get ready, because I’m going full-bore nerd here.

So here’s the basic idea for the uninitiated who don’t play WarCraft. The (former) Orange County Chopper guys build a bike matching the theme for the two different player factions, the Alliance and the Horde.

If you ever watched Orange County Choppers when it was on the air, this was their whole schtick. A client would request a custom chopper to promote .  . . whatever and the crew would spend the entire episode designing it and building it and then finally showing it off to the client.

The early seasons were very much in the same vein as all the other “look at this cool job” reality shows. And to be honest, it really was cool seeing how custom motorcycle design works.

But along the way, the Reality Show Curse took hold, possibly because aside from the different designs, once you’ve seen how their build a bike a few times, the formula stays pretty much the same. So they decided to focus on the drama of bike building, which meant lots of arguing, lots of squabbling, etc. You can probably guess what point I stopped watching.

So now the makers of WarCraft decide they want custom bikes. And they want their players to vote for one of the bikes to be turned into an in-game item and given to players of that faction for free.

So when it’s all said and done, one half of the player base will get a free motorcycle in the video game that’s based on the real motorcycle that was built.

This is an incredibly terrible idea.

More specifically, it’s an incredibly terrible idea because of Blizzard’s own decisions about the value of digital content.

Collecting “mounts” is a big aspect of World of WarCraft. Mounts are exactly what the name implies: they are things that you can ride so you move through the game world. In the early days of the game, mounts were limited to things like horses, wolves, tigers, and other things that could increase your travel speed on the ground. Eventually, more fantastic mounts like dragons and phoenices were added so that players could fly through the skies.

They even added a motorcycle at one point.

The reason why mounts are a big deal is that they’re some of the game’s biggest status items. They’re the most coveted. Armor and weapons are cool and improve your character’s power, but those things don’t persist in value. You replace them constantly. Today’s legendary sword is tomorrow’s useless trash.

But mounts are pure vanity. Technically, your first ground mount and your first flying mount are the only two mounts you’ll ever need. There’s no real difference between flying around on a winged eagle-lion or a dragon, except that a dragon is amazingly cool looking. So everyone wants one.

Mounts are usually hard to get, rare items that require extraordinary luck, time, or both. And then Blizzard decided to starting selling them.

The ability to buy a mount debuted relatively late in WoW’s lifespan, during the Wrath expansion. Prior to that, the only way to get a mount was to play the game and earn it.

The first “for sale” mount was the celestial steed, often denigrated as “the sparkle pony.” For $25, you could equip your characters with a sort of glowing translucent blue version of an astral horse. The horse could also fly.

Keep in mind that this horse doesn’t fly faster or anything. It’s just like every other flying mount, including the other flying horses already in the game. You’re not getting a material advantage by buying the sparkle pony. It’s purely a vanity item, just like every other mount.

They’ve added more mounts since then, including a vampire bat, a dragon that changes colors (which I did buy, to my shame, because I’m a sucker for dragons) and most recently a two-headed dragon-ish thing (that I didn’t buy because of the incredible buyer’s remorse I had over the first dragon). All of these mounts are functionally just new models. New things to look at.

On their own, they don’t cause any harm, except for the buyer’s remorse factor that I felt. They don’t hurt the game. Ignore them if you don’t want one. They’re optional.

Here’s why this Azeroth Choppers thing is a stupid idea.

Throughout the entire course of the game, the developers have created the idea that mounts have value. Mounts have value. Initially, that value was represented by playing time and dedication. You had to run the toughest encounters, kill the toughest monsters, or get incredibly lucky to even have a chance at one of these.

Or you had to invest lots of time getting in-game money to buy one. It all worked to create the perception of value. More rare mounts were perceived as more valuable, simply because of that rarity.

The ability to spend actual money to buy a mount further reinforced this perception that mounts have value, especially because now they literally have value. $25 dollars per mount. If you’re an OCD mount collector, get ready to spend over a hundred bucks . . . you know, in addition to playing the subscription fee and all.

Mounts have value. They have value in terms of time, luck and/or actual money. This is the system that has been in place since the game first launched in 2004 (although I think mounts weren’t actually added to the game until 2005, it’s hard to remember. Doesn’t matter, they’ve been around for a long time).

And now we get to the heart of why Azeroth Choppers fails at its objective.

The idea was that although two motorcycles would be created, only one would be added to the game. That motorcycle would only be available to characters of that particular faction.

For the players of the other faction, they’ll get zero. Zip. Zilch. Nada.

Sure, they could create a character on the other faction if they really want a free motorcycle so badly, but let’s be realistic. Most players have a group of players that they’re invested in. Playing both sides isn’t very common. You have your favorite character, you “main” character. And that character may not be on the side that gets a free motorcycle.

So half the players get something and the other half get nothing.

What does that accomplish, exactly? The players on the losing side feel shafted. They feel shafted specifically because the entire concept of the mount is built around the socially engineered concept that mounts are valuable. Mounts are $25 dollars.

So you, winning player, here’s a free $25 dollar thing. Enjoy. But you, losing player? You get nothing. Have fun.

This is a terrible fucking strategy. It would have been less shitty if mounts weren’t constructed around this idea of value, but they are. If the winning motorcycle had been made available to both sides, it would be less shitty, because then everyone gets something equally. Sure, the losing faction doesn’t get “their” motorcycle but they’re still getting $25 worth of value.

Most reactions seem to be that there’s no way Blizzard will enforce the competition aspect of this whole stunt. I’ve read a lot of opinions that suggest the winning motorcycle will be free to that faction and the losing one will be available in the real-money store, presumably for $25.

If anything, that idea is even stupider, a tax on the players who aren’t on the winning side. Not to mention; how many people really want to spend $25 on something that says, hey, remember that your side lost. This whole competition idea completely damages the perception of value for the item that they themselves spent money to build!

This entire thing was supposed to be a publicity stunt, which it was. Presumably, it was supposed to generate good publicity . . . which it didn’t. The concept was flawed from inception. If they really intend not to give everyone a bike, their own model of perceived value bites them in the ass.

If they change their minds and say, sure, bikes for everyone now, why the hell didn’t they just do the entire promotion like that from the beginning? The entire spectacle is based around the idea that “one bike goes into the game” and “the losers get nothing.”

Yes, the game is built around conflict. But now that you’ve taken that perception and turned it into something tangible, it’s no longer fun. Now it just feels mean-spirited. It doesn’t matter that Blizzard didn’t choose the winner, the players did. For players of the losing faction, they get to be exactly that. You guys are the losers. Enjoy playing your game, losers. Have fun being losers.

That’s . . .  not really a great feeling to instill in half your customer base.

On one final note: it really annoys me to hear everyone referring to the three-wheeled motorcycle as a “bike.” A three-wheeled motorcycle is not a bike. It’s a trike.

This annoys me both as a rider and as a fan of the English language.